‘Letters to the Editor’ Work

The letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today.  It is your link to the public.  But major newspapers get hundreds of letters each week and most run only a few letters a day.
The rules for getting your letter in the [...]

An Editor’s Perspective

I just had lunch with an editor at one of the large newspapers here in Columbus who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions from someone on the inside…
1: Forget the News Releases. If you really want to be successul at placing stories, [...]

K.I.S.S.

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again.  Here’s the copy from the ad.
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Keep It Simple
Strike [...]

Speech Checklist

Just learned you have to prepare and deliver a presentation?  According to a recent issue of the Wall Street Journal, one of top executives’ greatest fears is public speaking.  Presidents, chief executive officers and board chairmen may find it easy to direct large corporations, but put them before an audience and their authority diminishes.  They [...]

Communicating In Crisis: Are You Ready?

The crisis you never expected suddenly strikes. Five hungry reporters are outside your door, demanding answers. Another dozen have phoned in the past 15 minutes wanting to know what happened and why? How will your organization react, and who will do what?
That, in a nutshell, is the problem facing many companies and organizations every day. [...]