The perspiration slowly slides down the middle of your back. Your knees knock and your hands shake. Will you get through this or will you pass out on the spot? Sound like your first date? No, it’s all happening because you are about to give a speech. Polls continue to…
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(And why they’re all wrong!) In the throes of the BP disaster this summer I dug through my files searching for one letter in particular. The letter, a gift from a former colleague, was from a high-level communications executive at Exxon and is dated May 15, 1989. That would be…
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The letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today. It is your link to the public. But major newspapers get hundreds of letters each week and most run only a few letters a day. The rules…
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I just had lunch with an editor at one of the large newspapers here in Columbus who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions from someone on the inside… 1: Forget the News Releases. If you really want…
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I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again. Here’s the copy…
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Just learned you have to prepare and deliver a presentation? According to a recent issue of the Wall Street Journal, one of top executives’ greatest fears is public speaking. Presidents, chief executive officers and board chairmen may find it easy to direct large corporations, but put them before an audience…
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The crisis you never expected suddenly strikes. Five hungry reporters are outside your door, demanding answers. Another dozen have phoned in the past 15 minutes wanting to know what happened and why? How will your organization react, and who will do what? That, in a nutshell, is the problem facing…
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The most extreme tests ever in the strategic field of crisis communication management have occurred within the last decade. Much has been written about communicating during the BP disaster, and we have heard much about how terrible communication was during Katrina/Rita. Even those of us with deep experience in this…
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(And why they’re all wrong!) In the throes of the BP disaster this summer I dug through my files searching…
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Success does not happen overnight, but failure often does. Critical moments for business and other organizations will never go away,…
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The perspiration slowly slides down the middle of your back. Your knees knock and your hands shake. Will you get…
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It is natural to be nervous before a public appearance. Every professional entertainer experiences some kind of “butterflies” before a…
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