Crisis Plans

When it comes to crisis communications there is no better strategy than to be prepared. RMA's pragmatic, step-by-step communications plan and crisis portfolio are the first steps to preparing for the worst.

There are really only three topics that executives need to keep in mind regarding crisis communications, and our plans address them all:

1. Surviving the first 2 hours of a crisis situation can save careers, reputations, markets and assets.

2. The expectations of outsiders will control the perception of how a crisis is managed unless the company takes control and manages the situation from the outset.

3. The media will get the story with or without your help. With your help you have a better chance of controlling the message.

The single purpose for preparing to manage unplanned media attention caused by a crisis situation is to survive the first minutes and hours of the crisis. The greatest misinformation, inaccuracy and error occur in that time frame. In fact most communication energy following the initial phase of a crisis is focused on correcting misperceptions, errors and mistakes created at the beginning of the crisis. Fortunately, with a modest amount of preparation, practice and assignment of roles and jobs, early mistakes can be minimized and corrected. This means less damage to your reputation, credibility and employee morale.

Thus, it is extremely important to be prepared. RMA's comprehensive Crisis Communication Plan and Portfolio have been designed to keep your organization prepared for any potential crisis situation.